Display & Video 360 is a demand side platform (DSP) which is a technology that combines audience buying and smart bidding to enable the automated buying of ad space at scale.
Display & Video benefits
With Display & Video 360 you can:
- Collaborate across teams: Share campaign data and insights across media, creative, data, and analytics teams so they can work across disciplines.
- Gain transparency and control: See precisely how your budget is being spent and know exactly where your ads are running – across all of your campaigns.
- Get faster, smarter insights: Built-in intelligence across the product automates tasks like bidding and optimization, and automatically surfaces insights and recommendations so you can act quickly to achieve your goals.
Display & Video 360 features
Display & Video 360 offers a single tool for planning campaigns, designing and managing creative, organizing and applying audience data, finding and buying inventory, and measuring and optimizing campaigns. Tool is organized around five integrated modules that work together to simplify the campaign management process: Campaigns, Audiences, Creatives, Inventory, and Insights.
- Campaigns allows you to build and execute a cross-channel media plan.
- Audiences lets you to managing your audiences alongside your media business.
- Creatives ties your creative strategy to your data and your media plan.
- Inventory allows you to discover high-quality inventory from top broadcasters and publishers.
- Insights modules gets all the campaign metrics you need, in one place.
A wide range of audience targeting is available through Display & Video 360. Use what you know about your customers to reach them with the right message and exclude current customers to only reach new customers.
You can use:
- Google audiences
- Analytics 360
- Floodlight Tag remarketing
- DMP audiences
- Campaign Based Audiences
- 3rd Party audiences
DV360 real-time optimization at scale
Display & Video 360 sets a bid for every auction based on a user’s likelihood to take the action of interest (click, convert, install, view etc.). It considers over 40 signals when determining the bid – both individually and the intersection of those signals.
Display & Video 360 gives you an access to available over multiple formats, including:
- High Impact Display
- In-App Ads
- Gmail ads