Trackingplan
This is an automated solution that ensures data quality and consistency across your organization. The tool was created for analytical, marketing, and development teams to monitor, verify, and document the data flow from websites and applications. Thanks to Trackingplan, you gain certainty that your data is correct, and business decisions are made based on reliable information.
If
- Your marketing and product strategies are based on data analysis.
- Many teams, such as analysts, product managers, and developers, are involved in the data collection process.
- You want to be sure that customer interactions are accurately recorded and sent to all your analytical and marketing tools.
and you need...
- An always up-to-date and reliable source of truth regarding what data you are actually collecting.
- Automatic verification of whether the analytics implementation complies with the specification.
- Seamless cooperation and communication between product, business, and marketing teams.
and you tired of...
- Making decisions based on inaccurate or inconsistent data.
- Manual and time-consuming checking of analytics, marketing pixels, and campaigns after every deployment.
- Outdated spreadsheets serving as documentation for the analytics plan.
with Trackingplan you can achive
- Saving time by eliminating manual and tedious data verification tasks.
- Saving money thanks to real-time alerts that inform about errors and changes before they negatively impact results.
- Data certainty and integrity through an automated QA system that catches bugs before they reach production.
Trackingplan can give you:
Automated quality control for Your Web Analytics
Real-time monitoring and alerts for traffic anomalies, specification errors, and broken pixels
An always up-to-date source of truth about your analytics plan, available to all teams
Trackingplan seamlessly integrates with other tools in the Google Marketing Platform stack.
Google Analytics 360
Why is your analytics failing without Trackingplan?
- Automatic Detection and Monitoring of Data Structure Instead of relying on theory and outdated documentation, Trackingplan shows you how your analytics work in practice. The tool listens to the requests that your website and application send to analytical and marketing services, and then creates a complete map of all events, parameters, and pixels.
- Data Validation Alerts and Traffic Anomalies Be automatically notified when your events or parameters do not comply with the specification. The system detects traffic anomalies, such as missing events, drops or sudden spikes in the number of calls, and allows you to set custom thresholds for alerts.
- Regression Testing Run
Trackingplan in the development environment to detect errors before they reach production. The tool allows you to compare analytics between different versions of the application and verify event sequences, ensuring that new deployments do not negatively affect existing tracking.
How we can help You?
In addition to providing the technology, we offer::
Implementation
Implementation of the tool on your website or application.
Data validation
Verification of pixels, events, and their parameters for correctness/accuracy.
Reporting and monitoring
Data analysis and configuration of personalized reports so that key information about the status of analytics reaches the right people.
Privacy control
Identification of potential privacy violations based on Consent Mode.
What does the implementation process look like?
1
Installation in a few seconds
The process is as simple as copying and pasting a code snippet onto your website
2
Data analysis
As soon as Trackingplan starts receiving activity from your events and integrations, the analysis will begin.
3
Classification and visualization
The tool automatically classifies and documents the data in a single dashboard, giving you accurate insight into all pixels installed on the website or in the application.
4
Receiving alerts and insights
The system connects the dots to identify patterns and detect possible anomalies, about which you are informed via alerts.
Jak wygląda proces zakupu/wdrożenia?
Zespół wykwalifikowanych ekspertów określi Twoje cele i wymagania.
Przygotowujemy
dopasowaną ofertę.
Skonfigurujemy platformę
i zintegrujemy ją z Twoimi
systemami.
Przeszkolimy Twój zespół.
Będziemy wspierać Cię na
każdym etapie.
Who will you be working with?
Ewa Kańczuk
Head of Marketing Analytics
Ewa Kańczuk specializes in web analytics and Google Analytics 360. She currently supports Bluerank and Full Stack Experts’ clients in the implementation of advanced analytics projects. Previously, she managed teams and implementations at Bauer Media Group and Semahead. As a lecturer and trainer, she shares her knowledge of digital marketing and UX.
