GMP Training & Workshops GMP Training & Workshops
FSE can provide Google Marketing Platform training, custom tailored to your needs.
Check the date and program of the upcoming DV360 training courses- We can prepare dedicated plan of training, adjusted to your current need or follow the introductory training agenda for each GMP tool.
- We teach you how to use and navigate the tools.
- We make sure that you understand how to use the full potential of GMP environment.
GMP Media Training
We can provide you with template training agenda or co-work with you on your GMP accounts. Whenever you or your Client want to run customised campaigns, we are happy to be your advisor.
Display & Video 360 is a single tool dedicated to running programmatic display campaigns, in which you can plan campaigns, design and manage creatives, organize and apply audience data, find and buy inventory, measure and optimize campaigns.
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Search Ads 360 helps you to manage, automate and optimize your paid search campaigns. Search Ads 360 allows you automate daily PPC’s tasks – from keyword creation and ad copy changes to inventory management, across all markets, languages and search engines.
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Campaign Manager 360 is a combination of Adserver and an advanced reporting tool. It cooperates with DV 360 and Studio enabling the implementation of advanced Rich Media campaigns based on internal and external data.
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GMP Analytics Training
We can explore your current GA configuration or explain how to freely use the tool in order to get the best data results. Together, we will make sure that the Analytics tool is really the base for your data-driven marketing activities.
Google Tag Manager 360 gives you simple and reliable tag management that integrates with systems you already use. Customization features allow you to adapt Tag Manager 360 to suit your exact needs. You’ll be able to launch tags faster and make swifter, better decisions about where and how to use them.
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Clients Reviews
„Marketing personalization allowed us to communicate more effectively and the same provided us with better understanding of a customer.”
Clients Reviews
„Creativity, profund data analysis and right people - it’s a formula of success. I’m proud we created one.”
Clients Reviews
“I believe that the basic value we see in GA360 implementation is a possibility to use customized non-standard dimensions and data that meets our business needs. We can track parameters that match our KPI for business. The implementation of Google Analytics 360 also influences our business decisions regarding the functionality and usability of the Panoramafirm.pl website. We can better understand what works and what doesn't, we know the specific number of users involved and from what sources followed their visits. We also have accurate information about activities performed on the website. It all inspires us to make changes and continuously optimize your website in a manner affecting the comfort of use and traffic. We support the key goal - subscription renewal. Although it is a complicated process, we know it is a must for online businesses."
Clients Reviews
“The implementation of the attribution model is not only a matter of having a tool, but it is about a change in the way we look at the data in our organization. We are a data-driven company and this project allows us to unify our marketing data, capabilities and knowledge in individual countries.”
Clients Reviews
With Google Cloud, we can now use real-time data to efficiently shape the viewing experience for our viewers. It’s exactly the competitive advantage we needed to ensure that Telewizja Polska can continue to get our high-quality content to as many viewers as possible".
Clients Reviews
"This implementation fully fits into the strategy of the organization for which the omnichannel model is the foundation of operation. It draws not only from resources from both online and offline channels, but also allows you to carry out activities based on a cross-channel approach and obtain related benefits, which are primarily more effective budget distribution with a better adjustment of communication".
Clients Reviews
„Marketing personalization allowed us to communicate more effectively and the same provided us with better understanding of a customer.”
Łukasz Wójcik,
Marketing & PR Director Mitsubishi Motors Polska
Clients Reviews
„Creativity, profund data analysis and right people - it’s a formula of success. I’m proud we created one.”
Michał Jaworski,
Director of e-commerce and omnichannel strategy
Clients Reviews
“I believe that the basic value we see in GA360 implementation is a possibility to use customized non-standard dimensions and data that meets our business needs. We can track parameters that match our KPI for business. The implementation of Google Analytics 360 also influences our business decisions regarding the functionality and usability of the Panoramafirm.pl website. We can better understand what works and what doesn't, we know the specific number of users involved and from what sources followed their visits. We also have accurate information about activities performed on the website. It all inspires us to make changes and continuously optimize your website in a manner affecting the comfort of use and traffic. We support the key goal - subscription renewal. Although it is a complicated process, we know it is a must for online businesses."
Magdalena Wypychowicz,
Director of market development strategy, Eniro
Clients Reviews
“The implementation of the attribution model is not only a matter of having a tool, but it is about a change in the way we look at the data in our organization. We are a data-driven company and this project allows us to unify our marketing data, capabilities and knowledge in individual countries.”
Juho Wallenius,
Group CEO (Mash)
Clients Reviews
With Google Cloud, we can now use real-time data to efficiently shape the viewing experience for our viewers. It’s exactly the competitive advantage we needed to ensure that Telewizja Polska can continue to get our high-quality content to as many viewers as possible".
Piotr Zimak
Head of Efficiency for Internet Platforms and Services, TVP Telewizja Polska
Clients Reviews
"This implementation fully fits into the strategy of the organization for which the omnichannel model is the foundation of operation. It draws not only from resources from both online and offline channels, but also allows you to carry out activities based on a cross-channel approach and obtain related benefits, which are primarily more effective budget distribution with a better adjustment of communication".
Marek Pełszyński
Analytical Team Manager, LPP S.A.