GMP Setup & Implementation GMP Setup & Implementation
Data Ownership - Purchasing a GMP license implies ownership of your accounts and data.
Search Ads 360 client’s account setup or migration:
- setup of search engines accounts
- setup of users’ access structure
- accounts’ synchronisation with Google Ads, Baidu, Microsoft Advertising, Yahoo accounts
- integration with selected services: Google Analytics, Adobe Analytics, Campaign Manager 360, Merchant Center
Campaign Manager 360 client’s account setup or migration:
- setup of advertiser’s account
- setup of users’ access structure
- account’s integration with Search Ads 360, Display & Video 360 and Studio
- integration with selected services: Google Analytics 360, Google Play, Firebase, Google Tag Manager, Ads Data Hub
Display & Video 360 client’s account setup or migration:
- setup of advertiser’s account
- setup of users’ access structure
- account’s integration with Campaign Manager 360
- integration with selected services: Google Analytics 360, Ads Data Hub, YouTube, Google Ads, Google My Business, DMP
GMP media tools implementation timeline
Display & Video 360 is a single tool dedicated to running programmatic display campaigns, in which you can plan campaigns, design and manage creatives, organize and apply audience data, find and buy inventory, measure and optimize campaigns.
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Campaign Manager 360 is a combination of Adserver and an advanced reporting tool. It cooperates with DV 360 and Studio enabling the implementation of advanced Rich Media campaigns based on internal and external data.
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Search Ads 360 helps you to manage, automate and optimize your paid search campaigns. Search Ads 360 allows you automate daily PPC’s tasks – from keyword creation and ad copy changes to inventory management, across all markets, languages and search engines.
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Analytics licences
GA360 and GO360 licences could be paid in monthly rates or prepaid for the whole year.
Enterprise Analytics tools
Google Tag Manager 360 gives you simple and reliable tag management that integrates with systems you already use. Customization features allow you to adapt Tag Manager 360 to suit your exact needs. You’ll be able to launch tags faster and make swifter, better decisions about where and how to use them.
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Clients Reviews
„Marketing personalization allowed us to communicate more effectively and the same provided us with better understanding of a customer.”
Clients Reviews
„Creativity, profund data analysis and right people - it’s a formula of success. I’m proud we created one.”
Clients Reviews
“I believe that the basic value we see in GA360 implementation is a possibility to use customized non-standard dimensions and data that meets our business needs. We can track parameters that match our KPI for business. The implementation of Google Analytics 360 also influences our business decisions regarding the functionality and usability of the Panoramafirm.pl website. We can better understand what works and what doesn't, we know the specific number of users involved and from what sources followed their visits. We also have accurate information about activities performed on the website. It all inspires us to make changes and continuously optimize your website in a manner affecting the comfort of use and traffic. We support the key goal - subscription renewal. Although it is a complicated process, we know it is a must for online businesses."
Clients Reviews
“The implementation of the attribution model is not only a matter of having a tool, but it is about a change in the way we look at the data in our organization. We are a data-driven company and this project allows us to unify our marketing data, capabilities and knowledge in individual countries.”
Clients Reviews
With Google Cloud, we can now use real-time data to efficiently shape the viewing experience for our viewers. It’s exactly the competitive advantage we needed to ensure that Telewizja Polska can continue to get our high-quality content to as many viewers as possible".
Clients Reviews
"This implementation fully fits into the strategy of the organization for which the omnichannel model is the foundation of operation. It draws not only from resources from both online and offline channels, but also allows you to carry out activities based on a cross-channel approach and obtain related benefits, which are primarily more effective budget distribution with a better adjustment of communication".
Clients Reviews
„Marketing personalization allowed us to communicate more effectively and the same provided us with better understanding of a customer.”
Łukasz Wójcik,
Marketing & PR Director Mitsubishi Motors Polska
Clients Reviews
„Creativity, profund data analysis and right people - it’s a formula of success. I’m proud we created one.”
Michał Jaworski,
Director of e-commerce and omnichannel strategy
Clients Reviews
“I believe that the basic value we see in GA360 implementation is a possibility to use customized non-standard dimensions and data that meets our business needs. We can track parameters that match our KPI for business. The implementation of Google Analytics 360 also influences our business decisions regarding the functionality and usability of the Panoramafirm.pl website. We can better understand what works and what doesn't, we know the specific number of users involved and from what sources followed their visits. We also have accurate information about activities performed on the website. It all inspires us to make changes and continuously optimize your website in a manner affecting the comfort of use and traffic. We support the key goal - subscription renewal. Although it is a complicated process, we know it is a must for online businesses."
Magdalena Wypychowicz,
Director of market development strategy, Eniro
Clients Reviews
“The implementation of the attribution model is not only a matter of having a tool, but it is about a change in the way we look at the data in our organization. We are a data-driven company and this project allows us to unify our marketing data, capabilities and knowledge in individual countries.”
Juho Wallenius,
Group CEO (Mash)
Clients Reviews
With Google Cloud, we can now use real-time data to efficiently shape the viewing experience for our viewers. It’s exactly the competitive advantage we needed to ensure that Telewizja Polska can continue to get our high-quality content to as many viewers as possible".
Piotr Zimak
Head of Efficiency for Internet Platforms and Services, TVP Telewizja Polska
Clients Reviews
"This implementation fully fits into the strategy of the organization for which the omnichannel model is the foundation of operation. It draws not only from resources from both online and offline channels, but also allows you to carry out activities based on a cross-channel approach and obtain related benefits, which are primarily more effective budget distribution with a better adjustment of communication".
Marek Pełszyński
Analytical Team Manager, LPP S.A.