What is Search Ads 360?
2022-02-03 16:08:00
Search Ads 360 Search Ads 360
Search Ads 360 helps you to manage, automate and optimize your paid search campaigns. Search Ads 360 allows you automate daily PPC’s tasks – from keyword creation and ad copy changes to inventory management, across all markets, languages and search engines. It allows ad managing in Google Ads, Bing Ads, Yahoo! Japan and Baidu, and getting one report from various engines and social channels.
Key features / functions:
- Automate Campaign Management enables to work efficiently across multiple platforms
- Smart Bidding tool lets you optimize your business objectives
- Reporting: real time data means real time results
- Search Ads 360 natively integrates with the Google Marketing Platform, enabling streamlined workflows for buyers to manage and track campaigns across a single platform, and automated bidding to improve performance.
Cooperating Tools
Easily manage multiple types of tags from sources such as Analytics, Floodlight, and more.
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View Search Ads 360 performance and insights alongside your display and video metrics for a holistic view of cross-channel performance.
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Google BigQuery
Export Search Ads 360 data with the power of BigQuery to securely share insights within your organization and beyond.
Google Merchant Center
With seamless integration, you can access upgraded inventory management feeds. So anyone on your team can act on live updates, as they happen.
3rd Party Integrations
Work seamlessly with third-party solutions, including Adobe Analytics (Omniture) for reporting and bid optimization.
Full Engine Support
Create, manage, and report on campaigns for the following search engines: Google, Bing, Yahoo! Japan, Yahoo! Gemini, Baidu.
Social measurement
Measure and take action on paid social data in an easy, automated way.
Our Services
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Each tool is licensed separately, but you can purchase it as a Google Marketing Platform full stack. Please send us a brief to get more information on the pricing model along with the terms and conditions of using the GMP ecosystem.
Full Stack Experts helps companies and agencies implement and set up Google Marketing Platform tools. Along with workshops and trainings the GMP's technology can be used efficiently right from the beginning with all of its advanced features.
In addition to the ongoing support, FSE provides its partners with extensive trainings and workshops on using the selected tool. The level of the aforementioned course will be defined on customer’s demand.
At FSE we provide a tailored set of consultation hours. We provide strategic consulting including the creation and implementation of comprehensive development plans. We focus on strategic analyzes (resources, industry and competitiveness) and developing strategies to implement in media campaigns.