Google Analytics 4 360 vs Universal Analytics
2022-08-23 11:58:38
Google Analytics 4 360 Google Analytics 4 360
Unlock new possibilities in web analytics with GA4 360. Embracing the future of data analysis, GA4 360 offers advanced features that enable a deeper understanding of your customers' journeys. Invest in GA4 360 today and uncover the full potential of Google Analytics!
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Below is a table highlighting the key differences between Google Analytics and Google Analytics 360. One of the most significant advantages of GA 360 is the increased data limits, which allow for more comprehensive tracking and analysis. Additionally, GA 360 eliminates sampling in reports, ensuring more accurate and reliable data. On top of that, with GA 360, you also gain access to premium support from Full Stack Experts, providing expert guidance and quick issue resolution to help you get the most out of the platform.
Google Analytics Free vs Google Analytics 360
Resources: [GA4] Google Analytics 360 (Google Analytics 4 Properties), Analytics Error Codes (Firebase), Looker Studio Audit Tool
GA4 |
360 |
|
|---|---|---|
|
Event parameters per event |
25 |
100 |
|
Event-scoped custom dimensions per property |
50 |
125 |
|
Event-scoped custom metrics per property |
50 |
125 |
|
User-scoped custom dimensions per property |
25 |
100 |
|
Item-scoped custom dimensions per property |
10 |
25 |
|
Calculated metric per property |
5 |
50 |
|
Length of event parameter value |
100 |
500 (WEB) |
|
Distinctly named events |
(WEB) Unlimited |
(WEB) Unlimited |
|
Items Array |
200 |
200 |
|
Conversions |
30 |
50 |
|
Custom Channel Groups |
2 |
5 |
|
Channels within each group |
25 |
25 |
|
Audiences |
100 |
400 |
|
Comparisons |
4 |
4 |
|
Audience Trigger |
20 |
20 |
|
Modify/create events via the user interface |
50 |
50 |
|
Row limit for standard reports |
50K |
2M |
|
Data filters per property |
10 |
10 |
|
Custom insights per property |
50 |
50 |
|
Schedule reports |
50 |
50 |
|
BigQuery Daily Export |
1 M events |
Billions of events |
|
BigQuery Streaming Export |
Unlimited |
Unlimited |
|
API quotas tokens per day |
25,000 |
250,000 |
We develop our own system for handling requests and resolving issues for our partners. Requests submitted to support are double-checked.
Resources: Two-stage tech support
|
GA4 |
360 |
|
|---|---|---|
Resources: Account
GA4 |
360 |
|
|---|---|---|
|
Accounts |
100 |
100 |
|
Properties |
2000 |
2000 |
|
Data Streams |
50Max. 30 app data streams |
50Max. 30 app data streams |
|
Subproperties |
Sub-properties are included in the 2000-property limit for accounts | |
|
Roll-up |
Further details on that limit will be provided soon |
Product integrations and linking in GA4.
|
GA4 |
360 |
|
|---|---|---|
|
Google Ads |
||
|
BigQuery |
||
|
Display & Video 360 |
||
|
Firebase |
||
|
Google Ad Manager |
||
|
Merchant Center |
||
|
Optimize |
||
|
Salesforce Marketing Cloud |
||
|
Search Console |
||
|
Google Play |
||
|
Search Ads 360 |
||
|
Admob |
||
|
AdSense |
||
|
Campaign Manager 360 |
||
|
BigQuery Re-Export |
soon |
soon |
Resources: Data retention, GA4 Data Retention; What Happens To Your Data
|
GA4 |
360 |
|
|---|---|---|
|
Data Retention Limit |
14 months |
50 months |
|
Data Retention Options |
2, 14 months |
2, 14, 26, 38 and 50 months |
|
Google-signals Data Retention |
14 months |
26 months |
|
Age, gender, and interest Data Retention |
2 months |
2 months |
Resources: Data Freshness Google Analytics ignores events that arrive more than 72 hours after the events are triggered.
|
GA4 |
360 |
|
|---|---|---|
|
Realtime |
Less than 1 minute |
Less than 1 minute |
|
Data Import |
4 hours |
4 hours |
|
Unsampled exploration |
1 hour |
1 hour |
|
User-lifetime technique |
24 hours |
24 hours |
|
Insights |
24 hours |
24 hours |
|
BigQuery daily export |
24 hours after midnight in the property timezone |
24 hours after midnight in the property timezone |
|
Daily |
12-18-24+ hours |
12-18-24+ hours |
|
Intraday |
4-8 hours |
About 1 hour |
Resources: Limits of Explorations
|
GA4 |
360 |
|
|---|---|---|
|
Explore sampling limits events per query |
10M |
1B |
|
Unsampled explorations |
Not available |
50B events per day per property |
|
Explorations per user per property |
200 |
200 |
|
Explorations shared per property |
500 |
1000 |
|
Segments per exploration |
10 |
10 |
|
Tabs |
10 |
10 |
|
Filters per tab |
10 |
10 |
|
Dimensions an Exploration |
20 |
20 |
|
Metrics an Exploration |
20 |
20 |
Resources: [GA4] Customize report navigation
|
GA4 |
360 |
|
|---|---|---|
|
Reports Snapshot |
1 per property |
1 per property |
|
Collections |
7 collections per property |
7 collections per property |
|
Topics |
5 topics per collection |
5 topics per collection |
|
Detail Reports |
10 reports per topic |
10 reports per topic |
|
Detail Reports - Metrics |
12 metrics per Report |
12 metrics per Report |
|
Overview Report |
1 per topic |
1 per topic |
Resources: Data Import
|
GA4 |
360 |
|
|---|---|---|
|
Total storage |
10 GB per property |
1 TB per property |
|
Data-source size |
1 GB |
1 GB |
|
Daily uploads |
120 |
120 |
Each API request verifies that quotas have not been exhausted and consumes available quotas. If any quota is exceeded, the request fails with an appropriate error message. Each Data API request checks multiple quota buckets.
Daily quotas reset at midnight Pacific Standard Time, while hourly quotas refresh at the start of each hour.
|
GA4 |
360 |
|
|---|---|---|
|
Core Tokens Per Property Per Day |
200,000 |
2,000,000 |
|
Core Tokens Per Property Per Hour |
40,000 |
400,000 |
|
Core Tokens Per Project Per Property Per Hour |
14,000 |
140,000 |
|
Core Concurrent Requests Per Property |
10 |
50 |
|
Core Server Errors Per Project Per Property Per Hour |
10 |
50 |
|
Realtime Tokens Per Property Per Day |
200,000 |
2,000,000 |
|
Realtime Tokens Per Property Per Hour |
40,000 |
400,000 |
|
Realtime Tokens Per Project Per Property Per Hour |
14,000 |
140,000 |
|
Realtime Concurrent Requests Per Property |
10 |
50 |
|
Realtime Server Errors Per Project Per Property Per Hour |
10 |
50 |
|
Funnel Tokens Per Property Per Day |
200,000 |
2,000,000 |
|
Funnel Tokens Per Property Per Hour |
40,000 |
400,000 |
|
Funnel Tokens Per Project Per Property Per Hour |
14,000 |
140,000 |
|
Funnel Concurrent Requests Per Property |
10 |
50 |
|
Funnel Server Errors Per Project Per Property Per Hour |
10 |
50 |
The Admin API allows continuous monitoring of user activity and assessing the effectiveness of GA4 usage. With GA4 360, you can verify one of the most important metrics: the access count, which is not possible with the standard GA4 version.
Resources: Admin API
|
GA4 |
360 |
|
|---|---|---|
Access count |
||
Data API quota property tokens consumed |
API rate limits specify the number of requests that can be made to the Google Analytics Admin API. These limits are enforced and automatically replenished in 60-second intervals. If your project hits the maximum rate limit within a 60-second window, you'll need to wait for the quota to replenish before making more requests in that category. If a rate limit is exceeded, you'll receive a 403 error with the reason `rateLimitExceeded`. To resolve this, wait a minute and try again—the quota should refill at the start of the next interval.
|
Requests per minute | 1,200 |
Requests per minute per user | 600 |
Writes per minute | 600 |
Writes per minute per user | 180 |
Resources: Zones and approvals in GTM 360
|
GA4 |
360 |
|
|---|---|---|
Resources: Service Level Agreement
|
GA4 |
360 |
|
|---|---|---|
Cooperating Tools
Integrate data gathered from Analytics 360 with Campaign Manager 360 to easily implement floodlight codes and measure your activities even more comprehensively.
Read more
Reach the specific audiences you care about with greater precision. You can also view the performance of your Display & Video 360 campaigns in Analytics 360 for a more complete view of results.
Read more
Our Services
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Each tool is licensed separately, but you can purchase it as a Google Marketing Platform full stack. Please send us a brief to get more information on the pricing model along with the terms and conditions of using the GMP ecosystem.
Full Stack Experts helps companies and agencies implement and set up Google Marketing Platform tools. Along with workshops and trainings the GMP's technology can be used efficiently right from the beginning with all of its advanced features.
In addition to the ongoing support, FSE provides its partners with extensive trainings and workshops on using the selected tool. The level of the aforementioned course will be defined on customer’s demand.
At FSE we provide a tailored set of consultation hours. We provide strategic consulting including the creation and implementation of comprehensive development plans. We focus on strategic analyzes (resources, industry and competitiveness) and developing strategies to implement in media campaigns.