What is Search Ads 360?
2022-02-03 16:08:00
Optimize 360 Optimize 360
Optimize 360 allows to carry out tests and advanced personalization on the website. It provides you with the best digital insights, which can improve your business.
You can make simple changes in the text, image or style, but also experiment with more advanced changes by advanced HTML and Javascript code.
Advantages of Optimize 360:
- Let your data guide you – Optimize 360 is natively integrated with Analytics 360, so you can use Analytics 360 reporting to quickly understand where to improve your site, and Optimize 360 to test your changes.
- Test what works best – easily run tests – including A/B, multivariate, and redirect tests – on your website content to learn what works best.
- Deliver a personalized experience – one size never fits all. Customize your website experience to suit each type of audience.
- Take matters into your own heads – make changes to your site easily and quickly, driving better results in minutes.
Cooperating Tools
Use your Analytics data to identify where to improve your site, measure experiments against business goals, and see exactly how your changes influence customer behavior.
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Google Ads
Create and test custom landing pages for your Google Ads accounts, campaigns, ad groups, or keywords. Simply connect an individual Google Ads account to get started.
Google BigQuery
Export your data to BigQuery and conduct advanced, large-scale data analysis to generate deeper insights.
Firebase
Power A/B testing on Firebase app experiences – allowing you to run experiments on Firebase Remote Config and Cloud Messaging.
AMP (Accelerated Mobile Pages)
AMP users who are already running site tests in AMP can use Optimize 360 for deeper experiment reporting.
Our Services
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Each tool is licensed separately, but you can purchase it as a Google Marketing Platform full stack. Please send us a brief to get more information on the pricing model along with the terms and conditions of using the GMP ecosystem.
Full Stack Experts helps companies and agencies implement and set up Google Marketing Platform tools. Along with workshops and trainings the GMP's technology can be used efficiently right from the beginning with all of its advanced features.
In addition to the ongoing support, FSE provides its partners with extensive trainings and workshops on using the selected tool. The level of the aforementioned course will be defined on customer’s demand.
At FSE we provide a tailored set of consultation hours. We provide strategic consulting including the creation and implementation of comprehensive development plans. We focus on strategic analyzes (resources, industry and competitiveness) and developing strategies to implement in media campaigns.