What is Display & Video 360?
Display & Video 360 is a single tool dedicated to running programmatic display campaigns, in which you can plan campaigns, design and manage creatives, organize and apply audience data, find and buy inventory, measure and optimize campaigns.
The tool provides users with the ability to choose from a range of programmatic buying options, including programmatic guaranteed, direct deals, and open exchanges. Google’s proprietary algorithms automatically adjust bids to meet advertiser-specific campaign goals.
Display & Video 360 is a solution that extends and combines the functions known from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center.
Collaborate across teams: Manage creative, analytics, TV, and digital teams with a single tool that brings everyone together to share insights, work more efficiently, and get closer to the data.
Reach the right people: Access all of your audience insights in one place, so you reach the right people with your message.
Put intelligent automation to work: Apply machine learning to automate steps like bidding and optimization, helping you respond to customers’ needs faster.
Control your campaigns: See precisely how your money is being spend and know exactly where your ads are running so you can take the steps to adjust your campaigns.
Reach the specific audiences you care about with greater precision. You can also view the performance of your Display & Video 360 campaigns in Analytics 360 for a more complete view of results.Read more
Google Preferred, YouTube Reserve and TrueView inventory are all available for you to buy in Display & Video 360.
Bring your Display & Video 360 data together with other data sources and unlock insights using BigQuery’s powerful tools.
Bid on or exclude impressions from dozens of third-party exchanges.
Each tool is licensed separately, but you can purchase it as a Google Marketing Platform full stack. Please send us a brief to get more information on the pricing model along with the terms and conditions of using the GMP ecosystem.
Full Stack Experts helps companies and agencies implement and set up Google Marketing Platform tools. Along with workshops and trainings the GMP's technology can be used efficiently right from the beginning with all of its advanced features.
In addition to the ongoing support, FSE provides its partners with extensive trainings and workshops on using the selected tool. The level of the aforementioned course will be defined on customer’s demand.
At FSE we provide a tailored set of consultation hours. We provide strategic consulting including the creation and implementation of comprehensive development plans. We focus on strategic analyzes (resources, industry and competitiveness) and developing strategies to implement in media campaigns.