What is Campaign Manager?
Campaign Manager 360 is a combination of Adserver and an advanced reporting tool. It cooperates with DV 360 and Studio enabling the implementation of advanced Rich Media campaigns based on internal and external data.
It helps you to manage display campaigns for direct purchase from website and mobile app publishers. It gives the advertiser the full control over the campaign impressions, while ensuring the measurement of conversion paths and their attribution. CM 360 has an integration with Analytics 360.
Campaign Manager 360 is the core of programmatic ad buying that serves sending engaging creatives to the user, while collecting data that can be measured and providing feedback to marketing strategy.
Campaign Manager 360 provides a robust set of features for ad serving, targeting, management, verification, and reporting across desktop and mobile. Traffic media plans, upload creatives, and set ad serving rules.
Campaign Manager is an ad managing interface tailored for advertisers and agencies. That tool allows you manage your cross – device campaigns. It has many functions making your work much easier such as:
Integrate with Display & Video 360 for streamlined campaign management. Ads served by Campaign Manager 360 sync directly to Display & Video 360 for faster setup, and data syncs seamlessly for comprehensive reporting insights.Read more
View Search Ads 360 performance and insights alongside your display and video metrics for a holistic view of cross-channel performance.Read more
Connect your paid media cost and performance data to your first-party audience data in Analytics 360 to get a full picture of the customer journey.Read more
Each tool is licensed separately, but you can purchase it as a Google Marketing Platform full stack. Please send us a brief to get more information on the pricing model along with the terms and conditions of using the GMP ecosystem.
Full Stack Experts helps companies and agencies implement and set up Google Marketing Platform tools. Along with workshops and trainings the GMP's technology can be used efficiently right from the beginning with all of its advanced features.
In addition to the ongoing support, FSE provides its partners with extensive trainings and workshops on using the selected tool. The level of the aforementioned course will be defined on customer’s demand.
At FSE we provide a tailored set of consultation hours. We provide strategic consulting including the creation and implementation of comprehensive development plans. We focus on strategic analyzes (resources, industry and competitiveness) and developing strategies to implement in media campaigns.