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Analytics (UA) 360
Analytics (UA) 360

Google Analytics 360 gives your business the tools you need to better understand your customers. You can then use those insights to take action, such as improving your website, creating tailored audience lists, and more.

Understand your customers

Understand how your site and app users are engaging with your content so you know what’s working and what’s not.

Connect insights to results

Use insights from your analytics to drive real impact with connections to Google’s media and publisher products.

Unlock new insights

Access Google’s machine learning capabilities to help surface new insights.

Make your data work for you

Analyze data quickly and encourage collaboration with an easy-to-use interface and shareable reports. You can also use the built-in connection to Google Cloud to access powerful tools for identifying insights.

Google Analytics (UA) Free vs Google Analytics (UA) 360



Main users

Mid market / SMB clients


Data processing

- Subject to data sampling

- 24-48 hour fresh

- 5,000 row export (for download)

- Unsampled data

- hours fresh (max)

- 3 million row export and BigQuery

Google integrations

Google Ads, Google partner inventory, Tag Manager, Data Studio, Optimize

Everything available in the free product plus Display & Video 360, Google ad manager, Search Ads 360, Google Cloud

Enterprise features


Data driven attribution, roll up reporting, custom funnels, custom tables

Support and service

Self-serve (free product)

Dedicated AM and technical help desk supper with SLA25

Monthly limits

10M hits (free)

Tiered pricing

Custom dimensions / metrics

20/20 per property

200/200 per property

Calculated metrics

5 per view

50 per view

Properties / account



Views / property



Roll-up properties



Cooperating Tools

Integrate data gathered from Analytics 360 with Campaign Manager 360 to easily implement floodlight codes and measure your activities even more comprehensively.

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Reach the specific audiences you care about with greater precision. You can also view the performance of your Display & Video 360 campaigns in Analytics 360 for a more complete view of results.

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Connect Analytics 360 with Data Studio to easily build performance dashboards and create customized reports.

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Create custom site experiences using the audiences you've already created in Analytics 360.

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Our Services

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Each tool is licensed separately, but you can purchase it as a Google Marketing Platform full stack. Please send us a brief to get more information on the pricing model along with the terms and conditions of using the GMP ecosystem.

Full Stack Experts helps companies and agencies implement and set up Google Marketing Platform tools. Along with workshops and trainings the GMP's technology can be used efficiently right from the beginning with all of its advanced features.

In addition to the ongoing support, FSE provides its partners with extensive trainings and workshops on using the selected tool. The level of the aforementioned course will be defined on customer’s demand.

At FSE we provide a tailored set of consultation hours. We provide strategic consulting including the creation and implementation of comprehensive development plans. We focus on strategic analyzes (resources, industry and competitiveness) and developing strategies to implement in media campaigns.

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