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The collaboration between Full Stack Experts and Netpeak demonstrates how adding Microsoft Advertising to a media and advertising strategy can lead to excellent outcomes.
As a trusted partner in the CEE region, Full Stack Experts supported Netpeak throughout the project by providing valuable market insights, best practices, and early access to tools like Performance Max, which helped Netpeak outperform competitors and drive growth for their client.
Results Achieved
By incorporating Microsoft Advertising into the client’s advertising framework strategy, the following results were achieved:
- Reached new customer segments that were previously untapped
- Significantly increased revenue streams
- Improved overall campaign performance
Business Goal
The client, a leading European supplier in the automotive sector with a broad online presence across Eastern, Western, and Central Europe, aimed to expand its advertising channels. Their goals were to increase market reach, strengthen brand visibility, maintain profitability, and achieve sustainable growth in a competitive environment.
Strategy
By incorporating Microsoft Ads into the advertising framework with campaigns such as Shopping, Search, and Performance Max, we accessed previously unreachable customer segments. This expansion into previously untapped markets led to a significant increase in revenue and better campaign performance. The ads were launched across key European markets, maximizing both reach and customer engagement.
A key part of the strategy was the implementation of Target ROAS (Return on Ad Spend), which helped us manage advertising costs effectively. This ensured that campaigns not only reached the right audience but also delivered a solid return on investment.
Implementation and Results
By integrating Microsoft Ads into our marketing strategy, we achieved noteworthy results for the automotive client. The performance of Microsoft Advertising was strong from the start, on par with Google Ads. As a result, the budget allocated to Microsoft Ads grew from 4 % in June to over 13 % by February 2024. This led to a notable increase in revenue, with Microsoft Advertising accounting for 10,4 % of total revenue by January 2024. This success highlights the value of diversifying marketing channels for long-term profitability.
Summary
This case shows how using a variety of advertising platforms can maximize campaign effectiveness. By exploring new opportunities and strategies, we achieved outstanding results, proving the importance of testing new channels for growth.
Read more on Microsoft blog.
