Being an official Certified GMP Sales Partner in CEE region we got invited to Google Tech Evolution Agency Program 2022, which is CEE-wide program for the largest SEM Agencies. The program’s aim is to sharpen the appetite of agencies to venture into MarTech areas and start with the basics. The program helps agencies to get inspired by the best-in-class Google Cloud case studies presented by the most knowledgeable partners. We were invited by Google as a role model to SEM agencies with the belief that our team has excelled in Google Cloud in many ways.
In June our two experts Rafał Trąbski, Head of MarTech Solutions, and Dorota Percha, Senior Product & Business Consultant, were presenting the case study named “Get more out of your marketing data with tech journey approach”. During the presentation, they went through Rainbow Tours (which is the biggest tour operator in Poland) case concerning using data to activate customers, Google Cloud Platform solutions and the role of server-side tagging.
During an hour-long presentation dedicated to digital agencies, our experts shared tips on how to increase the number of transactions and how to optimize the cost of conversion using the latest technologies. Particular attention was paid to conversion attribution, prediction-based remarketing, and customer match automation.
The presentation met with very good reception and reviews. The next stage of the program will be establishing closer relations with individual agencies and helping them to build their case studies regarding MarTech and GCP solutions.
CEE Tech is one of the larger and more engaging programs in which FSE experts are involved.