19/08/2025
Understanding the Cost of Display & Video 360, Campaign Manager 360, and Search Ads 360 Licenses
Digital advertising platforms have become indispensable tools for businesses to effectively reach their target audiences and achieve their marketing goals. Among the most popular platforms are Display & Video 360 (DV360), Campaign Manager 360 (CM360), and Search Ads 360 (SA360). However, understanding the cost structure of Google Marketing Platform is crucial for businesses to plan their advertising budgets efficiently. In this article, we will delve into the payment models and factors that determine the cost of licensing DV360, CM360, and SA360.
26/05/2025
Is this the end of effective bid optimization?
With the beginning of May 2025, the Display & Video 360 platform will no longer support the previously popular Bid Multipliers feature. For many digital marketing and programmatic advertising specialists, this was a significant option enabling dynamic optimization of CPM bids based on the context of the displayed ad. Is this the end of effective bid optimization?
26/05/2025
LPP and Full Stack Experts Inspire! European Search Awards for Omnichannel Strategy
We know the winners of the European Search Awards — a competition that honors the best European agencies and campaigns in SEO, PPC, Digital, and Content Marketing. The ESA jury awarded Full Stack Experts and LPP for their exceptional omnichannel strategy.
26/05/2025
GA 360 Without Support? That’s Like an F1 Car Without a Pit Stop
Year after year, brands and marketers are increasingly aware of the necessity to consciously utilize first-party data. Organizations serious about optimizing their marketing efforts and making business decisions based on reliable data invest in extensive tools like Google Analytics 360.
