Display & Video 360
This advanced advertising platform from Google, allows you to plan, buy, and measure your reach-based display and video campaigns. With it, marketers have complete control over the entire advertising process, from choosing targeting to optimizing in real time.
If...
- You want to create more engaging campaigns
- You want to optimize video and display campaigns in one place
- You need more real-time control over campaign outcomes
and you need...
- reporting results in one dashboard
- easy campaign management across various platforms, such as YouTube, Google Display Network, and others
- fast campaign scaling
and you're tired of...
- unengaging ads
- wasting budget on suboptimal campaigns
- reporting that lacks comprehensive and current information
this is what you'll achieve with Display & Video 360
- Broad reach and prospecting activities
- Reach media formats that drive increased segment engagement
- Access to an extensive advertising network
Display & Video 360:
Reach up to 40% greater compared to other platforms
Conversion rate increased by up to 50%
Up to 50% higher engagement
Display & Video 360 integrates smoothly with other tools within the Google Marketing Platform suite.
Campaign Manager 360
Google Analytics 360
Why should you use Google Display & Video 360?
Google Display & Video 360 (DV360) is an advanced advertising platform that enables comprehensive management of display and video campaigns. With DV360, you can:
- Increase campaign effectiveness: Precise targeting, process automation, and advanced data analysis allow for maximizing results.
- Save advertising budget: Optimize spending through real-time bidding and effective budget management.
- Build brand awareness and generate conversions: A rich selection of ad formats and broad reach, encompassing mobile devices, computers, Connected TV (CTV), and Digital Out-of-Home (DOOH) advertising.
The platform easily integrates with other Google tools, providing full control over every campaign and enabling effective achievement of marketing goals.
How do we help?
In addition to providing technology, we offer:
Consultations
We help you select the optimal solutions for your campaigns.
Implementation
We configure the platform and integrate it with your systems.
Training
We will train your team to fully utilize the potential of Google Marketing Platform tools.
Support
We provide technical and expert support.
Access to the latest functionalities (beta)
You’ll be among the first to learn about and use the new solutions that Google implements in its tools.
What is the purchase process?
1
Needs Assessment
A team of qualified experts will define your goals and requirements.
2
Recommended Solutions
We create a customized proposal.
3
Implementation
We will configure the platform and integrate it with your systems.
4
Training
We will train your team
5
Partnership
We will assist you throughout the process.
Jak wygląda proces zakupu/wdrożenia?
Zespół wykwalifikowanych ekspertów określi Twoje cele i wymagania.
Przygotowujemy
dopasowaną ofertę.
Skonfigurujemy platformę
i zintegrujemy ją z Twoimi
systemami.
Przeszkolimy Twój zespół.
Będziemy wspierać Cię na
każdym etapie.
Who will you be working with?
Marta Kusowska
For 15 years, she has continuously expanded her experience in the field of SEM. She believes that success lies in continuous development and pushing personal boundaries. Therefore, in addition to managing Google Ads campaigns, she successfully implements comprehensive marketing solutions based on the Google Marketing Platform ecosystem.
Her skills are confirmed not only by numerous collaborations but also by awards in prestigious competitions such as Performance Diamonds CEE and the European Search Awards.
In 2024, she had the honor of serving on the jury of the semKRK Awards, evaluating the best Google Ads and E-commerce campaigns.
Frequently Asked Questions
-
Yes, Display & Video 360 is a Demand Side Platform (DSP) tool.
-
Display & Video 360 has more targeting options, such as Google segments (affinity or in-market), the ability to create custom segments, and the use of first-party data from CRM through Customer Match targeting. DV360 also has a larger inventory due to access to platforms like YouTube (exclusive), Disney+, and Netflix (for countries with ad-supported subscription plans). A unique function of DV360 is the ability to purchase inventory through Programmatic Guaranteed deals, which are agreements with a guaranteed number of impressions.
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Yes, you can connect DV360 with Google Ads.
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The majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing hidden in the middle of text.
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Yes, DV360 can be used independently to run campaigns.