Automating video content production at CCC.eu with Clip Editor
INDUSTRY:
Fashion
CLIENT:
CCC
TOOLS:
Clip Editor
AREAS:
AI Solutions
CCC is a fashion giant reaching millions of customers across Europe. What does this mean for the marketing department? Hundreds of video creations, thousands of graphic designs, translations, and time-consuming production. There was a need to implement optimization tools.
We knew that the key to success was innovation and a deep understanding of the client’s needs. We started with intensive GEN AI workshops, where we delved into the challenges and identified pain points together with the CCC team. This was not a regular meeting—it was a creative process that gave birth to ideas for a true revolution. The result? The implementation of our proprietary tool: Clip Editor. It’s not just a program; it’s a change in philosophy that allowed CCC to automate video content creation processes on an unprecedented scale. From manual preparation to intelligent automation, from a problem to a solution, from a challenge to a success.
Client’s problem
As an international brand present in many countries, CCC regularly produces hundreds of versions of promotional videos, which must include appropriate slides with promotions, translations, and language localization. The previous process was entirely manual—from creating slides and adding voice-overs to the final render. This consumed enormous resources: both time and money.
Goals
Speed and scalability
Clip Editor eliminates bottlenecks in the video production process. What previously took days now takes minutes. This allows for lightning-fast responses to changing market needs and scaling campaigns without any limitations.
Budget savings
Automation directly translates into a significant reduction in operational costs associated with video production. Fewer resources, and the results are better than ever.
Intelligent automation
The tool automates the creation of product and promotional slides, adjusts translations, generates voice-overs, and finalizes the render—all with attention to detail and brand consistency.
What tools did we use?
GEN AI workshops
Identifying needs and possible solutions
Clip Editor
FSE’s proprietary tool based on our own code and open-source solutions from Google.
Achieved results
Almost 200 videos in 20 minutes
150 000 PLN in savings
3x faster video production
What did the implementation bring?
Reduced production time
A three-fold reduction in production time. A process that previously took 3 people 24 working hours, with the implementation of Clip Editor can be completed by 1 person in 8 hours.
Savings on resources and costs
Up to PLN 150,000 in savings! This is the cost CCC might have incurred if they outsourced video content to an external agency. Thanks to the tool’s implementation, the process has been simplified and automated.
Unprecedented speed and no errors
The system was able to generate 198 videos in just 20 minutes, which previously would have taken many hours of rendering. Using AI also helped avoid production errors.
Challenges in collaboration
Scalability of the solution
The system had to handle a vast number of variants—each campaign meant dozens of combinations of language versions, formats, and video lengths. Production included editing video with logos, intro and outro slides in 15 language versions, in two formats (vertical and horizontal), and in various lengths—15 sec. and 6 sec.
Integration with CCC’s infrastructure
Clip Editor was implemented on the client’s servers, which required adapting the solution to CCC’s IT environment and ensuring proper data security.
Team habits
The marketing team had to undergo a change in approach—from manual work to automated work, which required training and adaptation.
How does the implementation process work?
1
GEN AI workshops with CCC
Together with the client’s team, we analyzed marketing processes and identified elements that could be automated.
2
Tool selection and configuration
Among several proposals, the Clip Editor tool was chosen and customized to meet CCC’s specific needs.
3
Implementation and integration
The tool was installed and configured within CCC’s IT environment. Full documentation and support during launch were provided.
4
Team training
We conducted user onboarding and system tests in a production environment.
Jak wygląda proces zakupu/wdrożenia?
Zespół wykwalifikowanych ekspertów określi Twoje cele i wymagania.
Przygotowujemy
dopasowaną ofertę.
Skonfigurujemy platformę
i zintegrujemy ją z Twoimi
systemami.
Przeszkolimy Twój zespół.
Będziemy wspierać Cię na
każdym etapie.
Clip Editor – how our tool works
As part of our collaboration with CCC, we implemented Clip Editor—a proprietary solution created by FSE, based on a combination of our own technologies and open-source tools provided by companies like Google. The tool was installed on the client’s infrastructure and fully integrated into their production environment.
Clip Editor automates the entire process of preparing promotional videos—from loading source data, generating slides, translations, and voice-overs to the final rendering of multiple video variants (languages, lengths, formats).
Key functionalities:
- Automatic video generation with predefined intro/outro slides, translations, and voice-over.
- The ability to create different length variants (e.g., 15 and 6 seconds) and formats (vertical/horizontal).
- Simultaneous handling of multiple language versions—generation is done in bulk.
- AI Voice-over—generating narration based on SSML files, in multiple languages and different voices.
The entire solution was launched locally on the CCC server with the ability to restart and full system control.
Thanks to this solution, CCC can produce dozens of variants of promotional materials in minutes, not days.
What does the client say about the collaboration?
We wholeheartedly recommend working with Full Stack Experts. The implemented tool was a perfect fit, significantly accelerating our project. The success of this endeavor was due to a professional team focused on deeply understanding our needs and quickly responding to emerging challenges. Thanks to the close contact and human approach from FSE, the collaboration was smooth and effective, allowing us to focus on creativity rather than technical aspects.
Ariel Paprota
SENIOR MOTION DESIGNER at CCC.eu
