70% revenue increase thanks to marketing automation
INDUSTRY:
RTV
CLIENT:
Sony Center
TOOLS:
GetResponse MAX
AREAS:
Marketing Automation
Shifting the Approach to Marketing Automation
In November 2024, we elevated our long-term collaboration with Sony Centre (scentre.pl) by focusing on the strategic realm of Marketing Automation. The client’s existing GetResponse setup wasn’t reaching its full potential. Our initial move was a seamless migration to GetResponse MAX, enabling us to unleash advanced features and set the stage for high-impact actions.
Key Challenges
Building Key Automation Scenarios
Develop and implement critical automation workflows to personalize communication and drive significant conversion uplift.
Sales Campaigns
Launch regular and intensive sales campaigns (ad-hoc) ensuring prompt and comprehensive communication regarding all promotional activities.
Outstanding Results Achieved
70% Higher Revenue in a Single Month
The results were spectacular just six months into our intensified actions. Within a single month, we generated revenue 70% higher than the client’s total revenue for the entire previous year (2024).
282% Increase in Sessions
In the same period, we also recorded an exponential 282% surge in sessions originating from the email marketing channel.
What Drove This Success?
Consistency
We conditioned our audience to rely on the newsletter as their primary and fastest source for promotional updates and information.
Intensity
We weren’t afraid to communicate up to a dozen or more promotions monthly. Providing full offer coverage proved absolutely critical.
Simplicity
We focused on short, clear, and specific messaging. We respect the users’ time and delivered exactly what they were looking for.
Dedicated Offers
A portion of the promotions was exclusively available to subscribers, significantly increasing the perceived value of joining the newsletter list.
What does the client say about the collaboration?
Before the collaboration, we were using GetResponse, but we felt the tool’s potential wasn’t fully utilized. The Full Stack Experts and Bluerank teams not only guided us through the migration to GetResponse MAX but, most importantly, implemented a cohesive strategy based on automation and intensive sales campaigns. We finally feel that this channel is working and delivering results.
Piotr Wieruszewski
CEO at Sony Centre Online Store – scentre.pl
