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Is this the end of effective bid optimization?
With the beginning of May 2025, the Display & Video 360 platform will no longer support the previously popular Bid Multipliers feature. For many digital marketing and programmatic advertising specialists, this was a significant option enabling dynamic optimization of CPM bids based on the context of the displayed ad. Is this the end of effective bid optimization?
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LPP and Full Stack Experts Inspire! European Search Awards for Omnichannel Strategy
We know the winners of the European Search Awards — a competition that honors the best European agencies and campaigns in SEO, PPC, Digital, and Content Marketing. The ESA jury awarded Full Stack Experts and LPP for their exceptional omnichannel strategy.
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GA 360 Without Support? That’s Like an F1 Car Without a Pit Stop
Year after year, brands and marketers are increasingly aware of the necessity to consciously utilize first-party data. Organizations serious about optimizing their marketing efforts and making business decisions based on reliable data invest in extensive tools like Google Analytics 360.
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