Roivenue
multi-touch attribution
ROIVENUE is a future-proof attribution and optimization suite designed for ecommerce marketers who need clarity in today’s fragmented, privacy-first landscape.
It captures the full customer journey, including impressions, without relying on cookies. Tracking works seamlessly across sessions, devices, and platforms, so no part of the journey is lost. By connecting all your marketing data and applying advanced multi-touch models, Roivenue shows which channels truly drive revenue and where your budget creates the highest return.
If...
- You’re investing heavily in digital campaigns but can’t prove their real impact.
- Your team is juggling multiple platforms like Google Ads, Meta, TikTok, affiliate networks and attribution is a guessing game.
- Your CMO keeps asking: “What’s our ROI?” and your dashboards don’t have the answer.
- You suspect some channels are overvalued by last-click attribution, but you don’t have the data to challenge it.
- You’re scaling performance marketing but flying blind when it comes to budget allocation.
And you need...
- A clear, data-driven view of how each touchpoint contributes to conversions across the full customer journey.
- A way to optimise spend across channels based on actual incremental value, not vanity metrics.
- Attribution models that go beyond last-click and reflect how real customers behave.
- A tool that integrates seamlessly with your existing stack: Google Analytics, Meta, TikTok, HubSpot, CRM, and more.
- Insights that empower you to defend your budget, reallocate spend, and drive profitable growth.
And you are tired of:
- Attribution models that oversimplify reality and mislead decision-making.
- Wasting budget on channels that look good in reports but don’t actually convert.
- Manual reporting that takes hours and still doesn’t tell the full story.
- Campaigns that “feel” successful but don’t move the needle on revenue.
- Being reactive instead of strategic when it comes to marketing performance.
This is what you’ll achieve with Roivenue:
- True channel value: see which touchpoints actually drive conversions, even across devices.
- Smarter spend: reallocate budget based on incremental ROI, not assumptions.
- Cross-platform clarity: unify data from Meta, Google, TikTok, affiliates, CRM — even without cookies.
- Cross-device attribution: track journeys that start on desktop and convert on mobile, or vice versa.
- Confident reporting: back every decision with attribution you can defend.
- Faster optimisation: act on insights, not instincts.
Key benefits
Impressions Measurement
Reveal the ROI of any display, video, or brand campaigns. Our advanced analytics drive upper-funnel success.
Cross-device tracking
Roivenue Measurement with AI enables reliable cross-device tracking with full GDPR compliance.
AI-Driven Attribution
Separate high-performing ads from the noise. We utilize behavioral data and advanced AI to reveal what drives results.
Roivenue MTA end the Guesswork
It’s time to stop basing critical budget decisions on incomplete “last-click” data. Roivenue delivers a complete view of the customer journey, connecting every device and touchpoint. You deploy capital only where it genuinely drives revenue, not just clicks. Know precisely where to cut budget waste and where to invest aggressively. Build a market-resilient strategy and scale with maximum profit.
Your current attribution shows only the finish line; we uncover the entire story. Roivenue MTA isn’t just another dashboard—it’s a precision-engineered budget allocation engine based on the true, verifiable value of every marketing channel.
True Attribution: Full path, not just “last-click.” Know the exact financial impact of your top-of-funnel campaigns on final sales.
Cookie-Free Readiness: Future-proof your strategy using privacy-first, independent First-Party Data. You’re secure, regardless of future platform policies.
Actionable Insights: Concrete, data-backed recommendations: Cut costs in Channel X by 15%; Scale Investment Y by 40%. Convert insights directly into profit without manual, lengthy analysis.
Rapid Operationalization: Flexible, low-IT implementation (GA4, Meta, TikTok, CRM, Affiliates) allows your team to move fast. Start realizing profit sooner.
How do we help?
We provide professional support at every stage of implementation, configuration, and utilization of Roivenue’s capabilities.
Consultation
We start by understanding your marketing goals, data maturity, and attribution challenges.
Implementation
Roivenue integrates with your existing stack without disrupting your workflows.
Training
We equip your team with the skills to interpret attribution insights, optimise budget allocation, and challenge legacy metrics.
Support
From onboarding to ongoing optimisation. You’ll have access to a comprehensive knowledge base, regular product updates, and expert guidance to ensure Roivenue continues delivering strategic value as your marketing evolves.
What does the implementation process look like?
1 h to get started (on you)
Give us your account IDs and grant access for us to fetch and process data
Implement Roivenue Measurement on your website
1 week for onboarding (on us)
We do the rest…
Fetching, transforming, modelling, andtesting
1 month for training (together)
We help you to get started
How to interpret the data
How to drive changes
Performance evaluation
Jak wygląda proces zakupu/wdrożenia?
Zespół wykwalifikowanych ekspertów określi Twoje cele i wymagania.
Przygotowujemy
dopasowaną ofertę.
Skonfigurujemy platformę
i zintegrujemy ją z Twoimi
systemami.
Przeszkolimy Twój zespół.
Będziemy wspierać Cię na
każdym etapie.
Who will you be working with?
Ewa Kańczuk
Head of Marketing Analytics
Ewa Kańczuk specializes in web analytics and Google Analytics 360. She currently supports Bluerank and Full Stack Experts’ clients in the implementation of advanced analytics projects. Previously, she managed teams and implementations at Bauer Media Group and Semahead. As a lecturer and trainer, she shares her knowledge of digital marketing and UX.
