European Search Awards Winners Announced: Full Stack Experts and LPP Recognized for Innovative Omnichannel Strategy!

Over 100 companies from across Europe, representing diverse sectors and specializations in online marketing, competed for this prestigious accolade this year. The joint entry from LPP and FSE earned the jury’s recognition for implementing a groundbreaking strategy that seamlessly connects online and offline data, securing both the main award and a silver award.

In the BEST USE OF SEARCH – FASHION (LARGE) and MOST INNOVATIVE CAMPAIGN (PPC) (LARGE) categories, the ESA jury honored the Full Stack Experts and LPP project. This collaboration notably resulted in a 23% increase in Google Ads reported revenue. By leveraging advanced technologies and proprietary tools, we integrated data, automated targeting, personalized communication, and implemented innovative methods for measuring offline sales.

Tangible Results for LPP

The implemented actions led to a significant increase in key performance indicators for LPP, including a 42% rise in visible conversions in Google Ads and a 21.5% increase in ROAS (Return on Ad Spend) in non-brand campaigns.

This award proves that the unique combination of our expert knowledge, a deep understanding of our clients’ businesses, and access to advanced MarTech tools allows us to deliver real growth and generate measurable benefits. We believe that the key to success in today’s dynamically changing world is a holistic approach to marketing, based on data and innovative technologies. Our work for LPP perfectly illustrates this – we didn’t limit ourselves to merely implementing tools, but proposed a strategic approach that revolutionized how LPP communicates with its customers and measures the effectiveness of its marketing activities.

– Aneta Mondry, CEO, Full Stack Experts

„The brand’s success in today’s highly competitive world depends not only on a well-prepared sales offer but also on effectively reaching customers. That’s why at Reserved, we focused on brand development based on an omnichannel strategy and the simultaneous use of the latest digital technology solutions. The intensive work of our team, supported by the potential and experience of Full Stack Experts, is a combination that resulted in excellent outcomes in optimizing our marketing activities. We are even more pleased that the work of both teams and the implemented advanced capabilities for measuring online ad results in our physical stores have been recognized by the European Search Awards jury. This also showcases the potential of technology in today’s marketing world.”

– Artur Andriskowski, Customer Acquisition Manager, LPP, Reserved.

The European Search Awards is a confirmation of the effectiveness and innovation of implemented omnichannel solutions. Full Stack Experts and LPP have proven that combining online and offline data and utilizing advanced technologies leads to achieving exceptional business results.