Google Analytics 360

Google Analytics 4 (GA4) in its 360 version (bundled with Google Tag Manager 360) is an advanced analytics solution that enables organizations to collect, analyze, and interpret data on user behavior on websites and in mobile applications.

GA4 focuses on event tracking, which allows for a more detailed understanding of user interactions, and the 360 version offers additional features that support larger enterprises in their analytics efforts.

If...

  • You run an online business with high traffic and complex user journeys.
  • You want to better understand your customers’ behavior across different platforms.
  • You’re looking for ways to optimize your marketing campaigns.

and you need...

  • advanced analytics tools for unsampled data analysis
  • data integration from diverse sources, like CRM and ad platforms
  • access to specialized technical support

 

 

 

and you're tired of...

  • Limitations of free analytics tools, such as limits on the number of views or custom dimensions
  • The imprecision of reports resulting from data sampling
  • Challenges in integrating data across various platforms and tools

 

this is what you'll achieve with Google Analytics 360

  • You’ll get access to full, unsampled data, which will allow for more in-depth analysis and improved business decisions
  • You will be provided with technical assistance to facilitate the full leveraging of the tool’s functionality.

 

 

 

Google Analytics 360:

Improved advertising campaign effectiveness

Lowering customer acquisition cost

Zwiększenie współczynnika konwersji

Why should you use Google Analytics 4 360 and Google Tag Manager 360?

  • Additional Functionality: GA4 360 includes a range of functionalities not available in the free version.

     

  • Limits: GA4 360 allows you to avoid the limits present in the free version (e.g., limits on key events, data sent to BQ, etc.).

     

  • Scalability: Both tools are designed for large organizations, enabling easy adaptation to growing analytical needs. Features such as subproperties, zones, and many others help manage configuration across multiple markets, sites, and applications.

     

  • Advanced Data Access Management: Features like assigning users to report collections or the extended admin API for exporting tool usage data allow you to monitor who accesses which information and how often.

How do we help?

We offer support at every stage: starting with purchasing licenses at a favorable price and model, through implementation, and ending with maintenance and technical support.

Needs Identification

Analyzing client needs and customizing the solution to their specific context.

Analysis of usage and feature utilization

An audit of GA4 360 utilization to determine the efficiency of its deployment.

Tech support

We provide ongoing technical support and product roadmap updates.

Additional Deployments

We help with the implementation of GA4 and GTM to address particular business questions and case studies.

Training

 

We offer team training to ensure that they can fully utilize the features of both tools.

What is the purchase process?

1

Needs Assessment

Analysis of requirements and your goals

2

Event Estimation and Pricing

We estimate the number of events that the pricing will cover. You receive an offer tailored to your needs.

3

Implementation

Implementation of the solution in your infrastructure, enabling 360 services.

4

First-Stage Onboarding

Tool Onboarding, covering an overview of key functionalities

5

Training

You can train your team to use GA4 360 and GTM 360 effectively.

Jak wygląda proces zakupu/wdrożenia?

Zespół wykwalifikowanych ekspertów określi Twoje cele i wymagania.

Przygotowujemy

dopasowaną ofertę.

Skonfigurujemy platformę

i zintegrujemy ją z Twoimi

systemami.

Przeszkolimy Twój zespół.

Będziemy wspierać Cię na

każdym etapie.

Who will you be working with?

Ewa Kańczuk 

Head of Marketing Analytics

Ewa Kańczuk specializes in web analytics and Google Analytics 360. She currently supports Bluerank and Full Stack Experts’ clients in the implementation of advanced analytics projects. Previously, she managed teams and implementations at Bauer Media Group and Semahead. As a lecturer and trainer, she shares her knowledge of digital marketing and UX.

Frequently Asked Questions

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